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Social washing refers to misleading information about the social responsibility of a company's products or services. It is an attempt to trick consumers into perceiving the company as socially responsible.

Disenfranchised Grief: When No One Seems to Understand Your Loss · What it might look like · How it feels to have a loss dismissed by others.

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. We tend to find and remember information that confirms our perceptions.

Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favorite information which reinforces their pre-existing views while avoiding contradictory information.

Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Social anxiety disorder is an intense, persistent fear of being watched and judged by others.

Money Dysmorphia. This condition, unbeknownst to many, refers to a distorted view of one's finances, leading individuals to make ill-informed decisions.

Paradise paradox - the false belief that a picture-perfect place will solve all your problems.

Weaponized incompetence, also called strategic incompetence, is where an individual uses feigned or deliberate incompetence to avoid unwanted responsibility.

The dark triad describes three notably offensive, but non-pathological personality types: Machiavellianism, sub-clinical narcissism, and sub-clinical psychopathy. Each of these personality types is called dark because each is considered to contain malevolent qualities.

Emotional blackmail and FOG are terms about controlling people in relationships and the theory is that fear, obligation, and guilt (FOG) are the transactional dynamics at play between the controller and the person being controlled.

Love bombing is an attempt to influence a person by demonstrations of attention and affection. Psychologists have identified love bombing as a possible part of a cycle of abuse and have warned against it. Love bombing—or the offer of instant companionship—is a deceptive ploy. It has also been described as psychological manipulation in order to create a feeling of unity within a group against a society perceived as hostile.

Mind games (also power games or head games) are actions performed for reasons of psychological one-upmanship, often employing passive–aggressive behavior to specifically demoralize or dis-empower the thinking subject, making the aggressor look superior.

Silent treatment is the refusal to communicate verbally and electronically with someone who is trying to communicate and elicit a response. It may range from just sulking to malevolent abusive controlling behaviour. It may be a passive-aggressive form of emotional abuse in which displeasure, disapproval and contempt is exhibited through nonverbal gestures while maintaining verbal silence.

Social rejection occurs when an individual is deliberately excluded from a social relationship or social interaction. A person can be rejected or shunned by individuals or an entire group of people. Furthermore, rejection can be either active by bullying, teasing, or ridiculing, or passive by ignoring a person, or giving the "silent treatment".

Fundamental Attribution Error: We judge others on their personality or fundamental character, but we judge ourselves on the situation.

Self-Serving Bias: Our failures are situational, but our successes are our responsibility.

In-Group Favoritism: We favor people who are in our in-group as opposed to an out-group.

Bandwagon Effect: Ideas, fads, and beliefs grow as more people adopt them.

Groupthink: Due to a desire for conformity and harmony in the group, we make irrational decisions, often to minimize conflict.

Halo Effect: If you see a person as having a positive trait, that positive impression will spill over into their other traits. (This also works for negative traits.)

Moral Luck - Better moral standing happens due to a positive outcome; worse moral standing happens due to a negative outcome.

False Consensus: We believe more people agree with us than is actually the case.

Curse of Knowledge: Once we know something, we assume everyone else knows it, too.

Spotlight Effect: We overestimate how much people are paying attention to our behavior and appearance.

Availability Heuristic: We rely on immediate examples that come to mind while making judgments.

Defensive Attribution: As a witness who secretly fears being vulnerable to a serious mishap, we will blame the victim less if we relate to the victim.

Just-World Hypothesis: We tend to believe the world is just; therefore, we assume acts of injustice are deserved.

Naïve Realism: We believe that we observe objective reality and that other people are irrational, uninformed, or biased.

Naïve Cynicism: We believe that we observe objective reality and that other people have a higher egocentric bias than they actually do in their intentions/actions.

Forer Effect (aka Barnum Effect): We easily attribute our personalities to vague statements, even if they can apply to a wide range of people.

Dunning-Kruger Effect: The less you know, the more confident you are. The more you know, the less confident you are.

Anchoring effect: We rely heavily on the first piece of information introduced when making decisions.

Automation Bias: We rely on automated systems, sometimes trusting too much in the automated correction of actually correct decisions.

Google Effect (aka Digital Amnesia): We tend to forget information that’s easily looked up in search engines.

Reactance: We do the opposite of what we’re told, especially when we perceive threats to personal freedoms.

Backfire Effect: Disproving evidence sometimes has the unwarranted effect of confirming our beliefs.

Third-Person Effect: We believe that others are more affected by mass media consumption than we ourselves are.

Belief Bias: We judge an argument’s strength, not by how strongly it supports the conclusion but by how plausible the conclusion is in our own minds.

Availability Cascade: Tied to our need for social acceptance, collective beliefs gain more plausibility through public repetition.

Declinism: We tend to romanticize the past and view the future negatively, believing that societies/institutions are by and large in decline.

Status Quo Bias: We tend to prefer things to stay the same; changes from the baseline are considered to be a loss.

Sunk Cost Fallacy (aka Escalation of Commitment): We invest more in things that have cost us something rather than altering our investments, even if we face negative outcomes.

Gambler’s Fallacy: We think future possibilities are affected by past events.

Zero-Risk Bias: We prefer to reduce small risks to zero, even if we can reduce more risk overall with another option.

Framing Effect: We often draw different conclusions from the same information depending on how it’s presented.

Stereotyping: We adopt generalized beliefs that members of a group will have certain characteristics, despite not having information about the individual.

Outgroup Homogeneity Bias: We perceive out-group members as homogeneous and our own in-groups as more diverse.

Authority Bias: We trust and are more often influenced by the opinions of authority figures.

Placebo Effect: If we believe a treatment will work, it often will have a small physiological effect.

Survivorship Bias: We tend to focus on those things that survived a process and overlook ones that failed.

Tachypsychia: Our perceptions of time-shift depend on trauma, drug use, and physical exertion.

Law of Triviality (aka “Bike-Shedding”): We give disproportionate weight to trivial issues, often while avoiding more complex issues.

Zeigarnik Effect: We remember incomplete tasks more than completed ones.

IKEA Effect: We place a higher value on things we partially created ourselves.

Ben Franklin Effect: We like doing favors; we are more likely to do another favor for someone if we’ve already done a favor for them than if we had received a favor from that person.

Bystander Effect: The more other people are around, the less likely we are to help a victim.

Suggestibility: We, especially children, sometimes mistake ideas suggested by a questioner for memories.

Cryptomnesia: We mistake real memories for imagination.

Clustering Illusion: We find patterns and “clusters” in random data.

Pessimism Bias: We sometimes overestimate the likelihood of bad outcomes.

Optimism Bias: We sometimes are over-optimistic about good outcomes.

Blind Spot Bias: We don’t think we have bias, and we see it in others more than ourselves.

Romeo and Juliet effect - the tendency of relationship partners, usually adolescents, to feel greater affection for their partners when they perceive others (e.g., parents) to be interfering with the relationship.

Blissful ignorance effect - It describes the tendency for people to be happier with their choices when they have less information about them compared to those with more information.

Hindsight bias is a psychological phenomenon that causes people to overestimate their ability to predict events.

Emotional absorption is a maladaptive behaviour in which the person 'absorbs' the feelings of the other person to the extent that it starts hampering their quality of life.

Reverse psychology is a persuasion tactic that involves advocating for a behavior that is different from the desired outcome.

Imposter syndrome (IS) is a behavioral health phenomenon described as self-doubt of intellect, skills, or accomplishments among high-achieving individuals.

Zeigarnik effect postulates that people remember unfinished or interrupted tasks better than completed tasks.

Fitts's law predicts that the time required to rapidly move to a target area is a function of the ratio between the distance to the target and the width of the target.

Hick's law describes the time it takes for a person to make a decision as a result of the possible choices: increasing the number of choices will increase the decision time logarithmically.

The law of proximity is a principle in Gestalt psychology that describes how the human eye perceives elements that are close together as more related than elements that are further apart.

Von Restorff effect , is that, in any given number of items to be learned, an item that is notably different from the rest in size, colour, or other basic characteristics will be more readily recalled than the others.

Miller's Law is a cognitive psychology principle that states that the average person can only hold about 7 (plus or minus 2) items in their working memory at a time. This is also known as the “magic number 7”.

In communication according to Miller's law, one should suspend judgment about what someone else is saying to first understand them without imbuing their message with personal interpretations.

Hanlon's razor is an adage or rule of thumb that states: Never attribute to malice that which is adequately explained by stupidity. It is a philosophical razor that suggests a way of eliminating unlikely explanations for human behaviour.

Buttered toast phenomenon is an observation that buttered toast tends to land butter-side down after it falls.

Animistic fallacy is an informal fallacy where an argument states that some event must have had some intentionality which caused it.that

Intentional stance the ability to make quick predictions of a system's behaviour based on what we think it might be thinking was an evolutionary adaptive advantage.

Four causes - Material cause: "that out of which" it is made. Efficient Cause: the source of the objects principle of change or stability. Formal Cause: the essence of the object. Final Cause: the end/goal of the object, or what the object is good for.

Five whys - by repeating why five times, the nature of the problem as well as its solution becomes clear.

Five Ws -  Who?  What?  When?  Where?  Why?  How?

Anthropic principle, also known as the "observation selection effect", essentially just says that the conditional probability of finding yourself in a universe compatible with your existence is always 1.

Second wind is a return of strength or energy that makes it possible to continue in an activity that needs a lot of effort.

Helicopter parent is a parent who takes an overprotective or excessive interest in the life of their child or children.

Helper's high is a positive feeling that people experience after doing something kind or helpful for others.